This post is sponsored in conjunction with #BrunchWeek. I received product samples from sponsor companies to aid in the creation of the #Brunchweek recipes. All opinions are mine alone.

Are you Team Sweet or Team Savory for breakfast? I’m Team Sweet, though I make a valiant effort to eat something healthy each morning.

Brunch, though, I tend to lean in to the treat-yo-self philosophy. After all, you’re nearly in the middle of the day so desserts are totally acceptable.

And what better dessert-y pastry for brunch is there but cinnamon rolls?

I know, I know – I’m bordering on obsessed with cinnamon rolls at this point. When I started planning for this week, though, I couldn’t resist.

These are a riff on my favorite cinnamon roll recipe, with the addition of fun sprinkles throughout the dough. They’re topped off with a cream cheese frosting and decorated with even more sprinkles.

The result are these colorful, brunch-perfect treats.

And don’t forget to enter to win the fabulous prized being offered up by our #BrunchWeek sponsors, including a Keurig K-Select Single-Serve K-Cup Pod Coffee Maker from Dixie Crystals and a year of sprinkles from Sweets & Treats!

You can enter here —> a Rafflecopter giveaway

Take a look at what the #BrunchWeek Bloggers are creating today!

BrunchWeek Beverages:
4 Ingredient Frozen Strawberry Daiquiri from Hardly A Goddess
Grapefruit Lime Spritzer from Love and Confections
Dairy Free Peach Italian Cream Soda from Cookaholic Wife
Mango Strawberry Smoothie from The Mandatory Mooch
Peach Guava Italian Soda from Hezzi-D’s Books and Cooks
Peach Mimosas from Rants From My Crazy Kitchen

BrunchWeek Appetizers and Salads:
Deviled Ham Spread from Platter Talk
Eggs Benedict Cobb Salad from Sweet Beginnings
Everything Bagel Dip from Snacks and Sips
Savory Cheesy Pinwheels from Who Needs A Cape?

BrunchWeek Egg Dishes:
Lobster Eggs Benedict from The Redhead Baker

BrunchWeek Breads, Grains, and Pastries:
Banana Split Muffin Recipe from Creative Southern Home
Croissant French Toast Cups from Family Around the Table
Funfetti Cinnamon Rolls from Kate’s Recipe Box

BrunchWeek Main Dishes:
Sandwich Cake (Smörgåstårta) from A Kitchen Hoor’s Adventures

BrunchWeek Desserts:
Blackberry-Mascarpone Dessert Pizza from Tip Garden
Brown Sugar Shortbread from Shockingly Delicious
Kiss Of Chocolate Cupcakes from Seduction in the Kitchen
Rainbow Biscotti from The Crumby Kitchen
Strawberry Rhubarb Coffee Cake from Strawberry Blondie Kitchen
Wheatgerm Chocolate Chip Cookies from Simply Healthyish Recipes

Funfetti Cinnamon Rolls

Serves 12

For the cinnamon rolls:
2 cups whole milk
1/2 cup vegetable oil
1/2 cup Dixie Crystals sugar
2 1/4 tsp. yeast
4 1/2 cups flour
1/2 tsp. baking powder
1/2 tsp. baking soda
1/2 tablespoon salt
1/2 cup Sweets & Treats sprinkles
1 cup melted butter, plus more as needed
1/8 cup ground cinnamon for sprinkling
1 cup Dixie Crystals sugar, plus more as needed

In a saucepan, combine the milk, vegetable oil and sugar. Scald and then let cool for 45 minutes.

Sprinkle yeast over the warm milk mixture and let stand for 5 minutes. Stir in 4 cups of the flour and transfer to a large bowl. Cover and let rise in a warm place for an hour, until doubled in size.

Stir in the additional 1/2 cup of flour, baking powder, baking soda, salt, and sprinkles.

Sprinkle your work area generously with flour and roll the dough into a large rectangle. Spread melted butter over the dough, sprinkle with sugar and cinnamon. Roll up from the long side and pinch the seams together to seal up the rolls. Cut the log into 12 equal rolls.

Place 1 Tbsp. melted butter in the bottom of each pan you’re using (a little more for larger pans) and arrange the rolls. You’ll get about 2 8″ round pans with 6 rolls each.

For the icing:
4 oz. cream cheese
1/4 cup unsalted butter, room temperature
1 1/2 cup Dixie Crystals powdered sugar
Pinch fine sea salt
Additional Sweets & Treats sprinkles

In a stand mixer, beat together the cream cheese and butter until smooth. Beat in the sugar and salt. Spread over cooled cinnamon rolls and top with additional sprinkles.

adapted from my favorite cinnamon rolls

Disclaimer: Thank you to #BrunchWeek Sponsors: Dixie Crystals, Cabot Cheese, Joyjolt, Sweets & Treats, Torani, Sarcastic Cooking, Dessert for Two, Sweet Phi, and The Little Ferraro Kitchen for providing the prizes free of charge. These companies also provided the bloggers with samples and product to use for #BrunchWeek recipes. All opinions are my own. The #BrunchWeek giveaway is open to U.S. residents, age 18 & up. All entries for the winner will be checked and verified. By entering you give the right to use your name and likeness. The number of entries received determines the odds of winning. Six (6) winners will be selected. The prize packages will be sent directly from the giveaway sponsors. Winners have 48 hours to respond once chosen, or they forfeit the prize and another winner(s) will be chosen. The #BrunchWeek Bloggers are not responsible for the fulfillment or delivery of the prize packages. Bloggers hosting this giveaway and their immediate family members in their household cannot enter or win the giveaway. No purchase necessary. Void where prohibited by law. This promotion is in no way sponsored, endorsed or administered by, or associated with Facebook, Instagram, Pinterest, Twitter or any other social channel mentioned in the #Brunchweek posts or entry.